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26 & 27 NOV 2019


Michael Fern: Speaking at the Coffee Shop Innovation Expo

Michael Fern


Creating differentiation within a crowded market

As the UK continues to see new coffee stores opening at a rate of 3 per day, it is crucial to create compelling reasons for customers to visit beyond the simple caffeine fix.

Based on his experience of working with the UK’s largest coffee chain Costa Coffee over the past 18 months, Michael Fern, Creative and Strategic Director at Edge will share his insights into defining a methodology to build customer loyalty and advocacy for your brand, to support a sustainable business model fuelled by a shared love of coffee.

An insightful presentation with a mixture of theory and case study to show how to bring a brands unique DNA to life.

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Michael Fern will be speaking in the following theatres:

Theatre 17 - Tuesday 15.30 - 16.00: Creating differentiation within a crowded market