4 years in strategy consulting for private equity companies. 4 years in strategy & change management for Rentokil-Initial. Co-founder and VP sales & marketing for AWADAC.
Panel Session: The Key Ingredients of True Brand Loyalty
Brand loyalty is the pie everyone wants a slice of: if you know your customers aren't spending money with your competitors you can guarantee your market share will be growing. But while it's easy to get excited about the idea of brand loyalty, there aren't many who know how to generate it. Our panellists share their list of key ingredients.